TABLE OF CONTENTS
Volume 8, Issue 3 (June 2008)
In This Issue |
Market Analysis |
Marketing Strategy |
Papers |
Recruitment Perspectives |
ResearchWatch
Editorial
Editorial FREE
Leonard Lerer Managing Editor
J Med Market 8: 189-190; doi:10.1057/jmm.2008.11
In This Issue
Top of pageMarket Analysis
Marketing Masterclass
Medical science liaisons: A look to the future
Peter Dumovic and Jane Chin
J Med Market 8: 193-197; advance online publication, June 6, 2008; doi:10.1057/jmm.2008.12
Emerging Markets
Risks of the Russian pharmaceutical market
Andrey Rogachev
J Med Market 8: 199-203; advance online publication, May 23, 2008; doi:10.1057/jmm.2008.9
Pharma marketing in India: Opportunities, challenges and the way forward
Vijay Bhangale
J Med Market 8: 205-210; doi:10.1057/palgrave.jmm.5050121
Marketing Strategy
Effects of mergers & acquisitions on the day-to-day work lives of general practitioners
Oliver Kipp and Petra Leiding
J Med Market 8: 211-219; advance online publication, May 23, 2008; doi:10.1057/jmm.2008.8
Papers
Aging consumers and drug marketing: Senior citizens' views on DTC advertising, the medicare prescription drug programme and pharmaceutical retailing
Mathew Joseph, Deborah F Spake and Dana Moffett Godwin
J Med Market 8: 221-228; advance online publication, February 15, 2008; doi:10.1057/jmm.2008.4
How consumers view dental advertising: An empirical analysis
Homer Ronald Moser
J Med Market 8: 229-240; doi:10.1057/jmm.2008.5
Application of the Experience Curve to price trends in medical devices: Implications for product development and marketing strategies
Alan Brown, Brian J Meenan, Dorian Dixon, Terry P Young and Michael Brennan
J Med Market 8: 241-255; advance online publication, April 18, 2008; doi:10.1057/jmm.2008.7
Network connectedness of pharmaceutical sales rep (FLE)-physician dyad and physician prescription behaviour: A conceptual model
Ramendra Singh
J Med Market 8: 257-268; doi:10.1057/jmm.2008.14
Recruitment Perspectives
New leadership for a new era
Isabelle Cami
J Med Market 8: 269-272; advance online publication, May 9, 2008; doi:10.1057/jmm.2008.6