Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Joseph, Mathew
AU  - Spake, Deborah F
AU  - Godwin, Dana Moffett
TI  - Aging consumers and drug marketing: Senior citizens/' views on DTC advertising, the medicare prescription drug programme and pharmaceutical retailing
JA  - J Med Market
PY  - 2008/02/15/online
VL  - 8
IS  - 3
SP  - 221
EP  - 228
PB  - Palgrave Macmillan Ltd
SN  - 1745-7904
UR  - http://dx.doi.org/10.1057/jmm.2008.4
ER  -