Content-type: text/application/x-research-info-systems TY - JOUR AU - Moser, Homer Ronald TI - How consumers view dental advertising: An empirical analysis JA - J Med Market PY - 0000///print VL - 8 IS - 3 SP - 229 EP - 240 PB - Palgrave Macmillan Ltd SN - 1745-7904 UR - http://dx.doi.org/10.1057/jmm.2008.5 ER -