TABLE OF CONTENTS
Volume 8, Issue 4 (September 2008)
Editorial
Editorial FREE
Leonard Lerer
J Med Market 8: 275-276; doi:10.1057/jmm.2008.26
In This Issue
Top of pageMarket Analysis
Marketing Methodologies
Ethnography: The good, the bad and the ugly
Donna Kelly and Michael Gibbons
J Med Market 8: 279-285; advance online publication, August 29, 2008; doi:10.1057/jmm.2008.18
Marketing Masterclass
Brand domination vs brand decline
Giles D Moss
J Med Market 8: 287-292; doi:10.1057/jmm.2008.19
Marketing Strategy
Product lifecycle management: marketing strategies for the pharmaceutical industry
Dennis Z Kvesic
J Med Market 8: 293-301; doi:10.1057/jmm.2008.23
Marketing Perspectives
Hospital marketing should focus on physicians: Lessons from Germany
Björn Bloching, Harald F Stock and Jochen Scheel
J Med Market 8: 303-310; advance online publication, September 26, 2008; doi:10.1057/jmm.2008.22
Digital Marketing
Legal and regulatory risk associated with Web 2.0 adoption by pharmaceutical companies
Fadi M Alkhateeb, Kevin A Clauson, Nile M Khanfar and David A Latif
J Med Market 8: 311-318; advance online publication, September 26, 2008; doi:10.1057/jmm.2008.20
Marketing Briefs
Implementing a pre-launch named patient programme: Evidence of increased market share
Andree K Bates
J Med Market 8: 319-324; doi:10.1057/jmm.2008.25
Papers
Patient satisfaction measurement for in-hospital services: A pilot study in Greece
Constantinos-Vasilios Priporas, Christina Laspa and Irene Kamenidou
J Med Market 8: 325-340; doi:10.1057/jmm.2008.21
Impact of information and communication technologies on sales representative internal and external relationships — A study of the UK pharmaceutical sector
Khurram Sharif
J Med Market 8: 341-355; advance online publication, July 4, 2008; doi:10.1057/jmm.2008.13
