Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Kelly, Donna
AU  - Gibbons, Michael
TI  - Ethnography: The good, the bad and the ugly
JA  - J Med Market
PY  - 2008/08/29/online
VL  - 8
IS  - 4
SP  - 279
EP  - 285
PB  - Palgrave Macmillan
SN  - 1745-7904
UR  - http://dx.doi.org/10.1057/jmm.2008.18
ER  -