Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Moss, Giles D
TI  - Brand domination vs brand decline
JA  - J Med Market
PY  - 0000///print
VL  - 8
IS  - 4
SP  - 287
EP  - 292
PB  - Palgrave Macmillan
SN  - 1745-7904
UR  - http://dx.doi.org/10.1057/jmm.2008.19
ER  -