Content-type: text/application/x-research-info-systems TY - JOUR TI - In This Issue JA - J Med Market PY - 0000///print VL - 8 IS - 4 SP - 277 EP - 278 PB - Palgrave Macmillan SN - 1745-7904 UR - http://dx.doi.org/10.1057/jmm.2008.27 ER -