TABLE OF CONTENTS
Volume 9, Issue 1 (January 2009)
Editorial
Progress in times of change FREE
Brian D Smith Editor
J Med Market 9: 1-2; doi:10.1057/jmm.2008.34
Original Articles
Professional emotions and persuasion: Tapping non-rational drivers in health-care market research
Donna Kelly and Edwin Rupert
J Med Market 9: 3-9; advance online publication, November 28, 2008; doi:10.1057/jmm.2008.28
An exploratory study of the make-or-buy decisions in pharmaceutical sales
Beth Rogers
J Med Market 9: 11-20; advance online publication, January 23, 2009; doi:10.1057/jmm.2008.32
Urban senior citizens' versus rural consumers' views of DTC advertising: A preliminary investigation
Deborah F Spake, Mathew Joseph and R Zachary Finney
J Med Market 9: 21-28; advance online publication, August 22, 2008; doi:10.1057/jmm.2008.17
A new paradigm for developing bio/pharmaceutical positioning strategy
Sanjay K Rao
J Med Market 9: 29-39; advance online publication, December 12, 2008; doi:10.1057/jmm.2008.29
Outsourcing services in the healthcare sector
William K Foxx, Michele D Bunn and Valarie McCay
J Med Market 9: 41-55; advance online publication, January 4, 2009; doi:10.1057/jmm.2008.30
Beyond content analysis: Assessing fair balance in DTC pharmaceutical advertising
Joel J Davis and Aimee Meader
J Med Market 9: 57-66; advance online publication, January 30, 2009; doi:10.1057/jmm.2008.31
Ethical corporate social responsibility (CSR) and the pharmaceutical industry: A happy couple?
Alexander (Sascha) K Nussbaum
J Med Market 9: 67-76; doi:10.1057/jmm.2008.33
