Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Kelly, Donna
AU  - Rupert, Edwin
TI  - Professional emotions and persuasion: Tapping non-rational drivers in health-care market research
JA  - J Med Market
PY  - 2008/11/28/online
VL  - 9
IS  - 1
SP  - 3
EP  - 9
PB  - Palgrave Macmillan
SN  - 1745-7904
UR  - http://dx.doi.org/10.1057/jmm.2008.28
ER  -