Original Article

Journal of Medical Marketing (2009) 9, 96–103; doi:10.1057/jmm.2009.6; published online 5 June 2009

Changes in the delivery of primary care and in private insurers' role in United Kingdom, Italy, Germany, Switzerland and France

Daniel Simonet1

Correspondence: Daniel Simonet, American University of Sharjah, P.O. Box 26666, UAE

1is an associate professor of public administration in the American University of Sharjah. He has previously been a post-doctoral fellow at the Wharton School and Joseph L. Mailman School.

Received 1 April 2009; Revised 1 April 2009; Published online 5 June 2009.

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Abstract

After reviewing the historical background and foundation of the British, Italian, German, Swiss and French, this paper discusses how – structural rather than policy – reforms have changed the organization of the delivery of primary care and how the role of private insurers differs across the selected countries.

Keywords:

GP, insurers, reforms

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