TABLE OF CONTENTS
Volume 9, Issue 3 (July 2009)
Editorial
Complexity FREE
Brian D Smith
J Med Market 9: 185-186; doi:10.1057/jmm.2009.28
Original Articles
Adalat – A lifecycle managed
Dennis Z Kvesic
J Med Market 9: 187-200; doi:10.1057/jmm.2009.18
What partnership considerations and other factors are important for small- and medium-sized medical device companies entering China?
Mike Karim
J Med Market 9: 201-211; advance online publication, July 31, 2009; doi:10.1057/jmm.2009.19
Collaboration in research protocol design: A case study exploring knowledge creation for the pharmaceutical industry and prescribing physicians
Deborah Richards and Brad Dalton
J Med Market 9: 213-220; advance online publication, July 24, 2009; doi:10.1057/jmm.2009.20
Brand momentum: The measure of great pharmaceutical brands
Paul W Tebbey, Jennifer K Bergheiser and Rachel N Mattick
J Med Market 9: 221-232; advance online publication, July 24, 2009; doi:10.1057/jmm.2009.21
Marketing for capital investment: Improving labour efficiency in health care
Thomas A Coss
J Med Market 9: 233-241; doi:10.1057/jmm.2009.25
Fulfilling the promise: A model for delivering successful online health care
Marie-Louise Jung and Pierre Berthon
J Med Market 9: 243-254; doi:10.1057/jmm.2009.26
How the public views optometrists' advertising: An empirical analysis
Gordon Lipscomb Freeman Jr and Homer Ronald Moser
J Med Market 9: 255-267; doi:10.1057/jmm.2009.27
ResearchWatch
ResearchWatch
Brian D Smith
J Med Market 9: 269-271; doi:10.1057/jmm.2009.24
Book Reviews
Drugs: From discovery to approval
Peter Dumovic
J Med Market 9: 273; doi:10.1057/jmm.2009.23
