ADVANCE ONLINE PUBLICATION
The latest research papers, published online ahead of print. These online versions are definitive and may be cited using the digital object identifier (DOI).
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May 9 2008
Recruitment Perspectives
New leadership for a new era
Isabelle Cami
J Med Market advance online publication, May 9, 2008; doi:10.1057/jmm.2008.6
April 18 2008
Paper
Application of the Experience Curve to price trends in medical devices: Implications for product development and marketing strategies
Alan Brown, Brian J Meenan, Dorian Dixon, Terry P Young and Michael Brennan
J Med Market advance online publication, April 18, 2008; doi:10.1057/jmm.2008.7
February 15 2008
Paper
Aging consumers and drug marketing: Senior citizens' views on DTC advertising, the medicare prescription drug programme and pharmaceutical retailing
Mathew Joseph, Deborah F Spake and Dana Moffett Godwin
J Med Market advance online publication, February 15, 2008; doi:10.1057/jmm.2008.4
