ADVANCE ONLINE PUBLICATION

The latest research papers, published online ahead of print. These online versions are definitive and may be cited using the digital object identifier (DOI).
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August 29 2008

Marketing Masterclass

Ethnography: The good, the bad and the ugly

Donna Kelly and Michael Gibbons

J Med Market advance online publication, August 29, 2008; doi:10.1057/jmm.2008.18

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August 22 2008

Original Article

Urban senior citizens' versus rural consumers' views of DTC advertising: A preliminary investigation

Deborah F Spake, Mathew Joseph and R Zachary Finney

J Med Market advance online publication, August 22, 2008; doi:10.1057/jmm.2008.17

ResearchWatch

ResearchWatch

Brian D Smith

J Med Market advance online publication, August 22, 2008; doi:10.1057/jmm.2008.16

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July 4 2008

Paper

Impact of information and communication technologies on sales representative internal and external relationships — A study of the UK pharmaceutical sector

Khurram Sharif

J Med Market advance online publication, July 4, 2008; doi:10.1057/jmm.2008.13

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