ADVANCE ONLINE PUBLICATION
The latest research papers, published online ahead of print. These online versions are definitive and may be cited using the digital object identifier (DOI).
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August 29 2008
Marketing Masterclass
Ethnography: The good, the bad and the ugly
Donna Kelly and Michael Gibbons
J Med Market advance online publication, August 29, 2008; doi:10.1057/jmm.2008.18
August 22 2008
Original Article
Urban senior citizens' versus rural consumers' views of DTC advertising: A preliminary investigation
Deborah F Spake, Mathew Joseph and R Zachary Finney
J Med Market advance online publication, August 22, 2008; doi:10.1057/jmm.2008.17
ResearchWatch
ResearchWatch
Brian D Smith
J Med Market advance online publication, August 22, 2008; doi:10.1057/jmm.2008.16