ADVANCE ONLINE PUBLICATION

The latest research papers, published online ahead of print. These online versions are definitive and may be cited using the digital object identifier (DOI).
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Original Articles

November 27 2009

Symptom information in direct-to-consumer antidepressant advertising and college students' perception of the lifetime risk of depression

Jin Seong Park and Jean M Grow

J Med Market advance online publication, November 27, 2009; doi:10.1057/jmm.2009.44

November 20 2009

The effect of placement and modality on the recall of information from pharmaceutical web sites

Joel J Davis

J Med Market advance online publication, November 20, 2009; doi:10.1057/jmm.2009.42

November 13 2009

Health care as an investment: Implications for an era of ageing populations

Mark P Connolly and Maarten J Postma

J Med Market advance online publication, November 13, 2009; doi:10.1057/jmm.2009.43