Journal of Medical Marketing http://www.palgrave-journals.com/jmm/journal/vaop/ncurrent/rss.rdf Palgrave Macmillan Ltd en Copyright © Palgrave Macmillan Ltd Journal of Medical Marketing 1745-7904 Copyright © Palgrave Macmillan Ltd rights@palgrave.com Journal of Medical Marketing http://www.palgrave-journals.com/pal/images/logos_b_o_w/jmm.gif http://www.palgrave-journals.com/jmm/ Professional emotions and persuasion: Tapping non-rational drivers in health-care market research http://dx.doi.org/10.1057/jmm.2008.28 Professional emotions and persuasion: Tapping non-rational drivers in health-care market research

Journal of Medical Marketing advance online publication, November 28, 2008. doi:10.1057/jmm.2008.28

Authors: Donna Kelly & Edwin Rupert

]]> Professional emotions and persuasion: Tapping non-rational drivers in health-care market research Donna Kelly Edwin Rupert doi:10.1057/jmm.2008.28 Journal of Medical Marketing advance online publication, November 28, 2008 November 28, 2008 Journal of Medical Marketing November 28, 2008 aop current Urban senior citizens' versus rural consumers' views of DTC advertising: A preliminary investigation http://dx.doi.org/10.1057/jmm.2008.17 Urban senior citizens' versus rural consumers' views of DTC advertising: A preliminary investigation

Journal of Medical Marketing advance online publication, August 22, 2008. doi:10.1057/jmm.2008.17

Authors: Deborah F Spake, Mathew Joseph & R Zachary Finney

]]> Urban senior citizens' versus rural consumers' views of DTC advertising: A preliminary investigation Deborah F Spake Mathew Joseph R Zachary Finney doi:10.1057/jmm.2008.17 Journal of Medical Marketing advance online publication, August 22, 2008 August 22, 2008 Journal of Medical Marketing August 22, 2008 aop current