Yield Management Paper
Journal of the Operational Research Society (1999) 50, 1083–1084. doi:10.1057/palgrave.jors.2600855
Yield Management: Editorial Introduction
I Yeoman1, A Ingold2 and S E Kimes3
- 1Napier University, Edinburgh, UK
- 2Birmingham College of Food, Tourism & Creative Studies, UK
- 3Cornell University, USA
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Abstract
"Yield Management, which involves the allocation of seats to different classes of customers (paying different prices) has produced significant improvements in load factors and revenues for airlines and represents a major success for OR" Ormerod1
