Theoretical Paper

Journal of the Operational Research Society (2008) 59, 399–406; doi:10.1057/palgrave.jors.2602349 Published online 3 January 2007

The maximum return-on-investment plant location problem with market share

J Brimberg1, P Hansen2, G Laporte3, N Mladenovic acute2,4 and D Uros caronevic acute5

  1. 1Royal Military College of Canada, Kingston, ON, Canada
  2. 2GERAD and HEC, Montréal, Canada
  3. 3CRT and HEC, Montréal QC, Canada
  4. 4University of Birmingham, Birmingham, UK
  5. 5Mathematical Institute, SANU, Belgrade, Serbia

Correspondence: G Laporte, CRT and HEC, 3000, Chemin de la Côte-Sainte-Catherine, Montréal, Quebec, Canada H3T 2A7; N Mladenovic acute, School of Mathematics, University of Birmingham, Birmingham, UK. E-mail: gilbert.laporte@hec.ca

Received January 2005; Accepted August 2006; Published online 3 January 2007.

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Abstract

This paper examines the plant location problem under the objective of maximizing return-on-investment. However, in place of the standard assumption that all demands must be satisfied, we impose a minimum acceptable level on market share. The model presented takes the form of a linear fractional mixed integer program. Based on properties of the model, a local search procedure is developed to solve the problem heuristically. Variable neighbourhood search and tabu search heuristics are also developed and tested. Thus, a useful extension of the simple plant location problem is examined, and heuristics are developed for the first time to solve realistic instances of this problem.

Keywords:

plant location, return-on-investment, market share, linear fractional programming, heuristics

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