Theoretical Paper
Journal of the Operational Research Society (2008) 59, 399–406; doi:10.1057/palgrave.jors.2602349 Published online 3 January 2007
The maximum return-on-investment plant location problem with market share
J Brimberg1, P Hansen2, G Laporte3, N Mladenovi
2,4 and D Uro
evi
5
- 1Royal Military College of Canada, Kingston, ON, Canada
- 2GERAD and HEC, Montréal, Canada
- 3CRT and HEC, Montréal QC, Canada
- 4University of Birmingham, Birmingham, UK
- 5Mathematical Institute, SANU, Belgrade, Serbia
Correspondence: G Laporte, CRT and HEC, 3000, Chemin de la Côte-Sainte-Catherine, Montréal, Quebec, Canada H3T 2A7; N Mladenovi
, School of Mathematics, University of Birmingham, Birmingham, UK. E-mail: gilbert.laporte@hec.ca
Received January 2005; Accepted August 2006; Published online 3 January 2007.
Abstract
This paper examines the plant location problem under the objective of maximizing return-on-investment. However, in place of the standard assumption that all demands must be satisfied, we impose a minimum acceptable level on market share. The model presented takes the form of a linear fractional mixed integer program. Based on properties of the model, a local search procedure is developed to solve the problem heuristically. Variable neighbourhood search and tabu search heuristics are also developed and tested. Thus, a useful extension of the simple plant location problem is examined, and heuristics are developed for the first time to solve realistic instances of this problem.
Keywords:
plant location, return-on-investment, market share, linear fractional programming, heuristics

