¹RSM Erasmus University, The Netherlands

Correspondence: M Yu, RSM Erasmus University, Room T10-46, Burg. Oudlaan 50, P.O. Box 1738, Rotterdam, 3000DR, The Netherlands. E-mail: myu@rsm.nl

Received November 2006; Accepted June 2007; Published online 25 July 2007.

Abstract

At Bloemenveiling Aalsmeer (VBA), about 19 million flowers have to be distributed daily to customers in a building of 1 million m² within a few hours. With the increasing daily number of customer orders, the congestion in the main distribution area increases. As a consequence, the makespan exceeds the available time, and flowers arrive too late at the customers. This paper investigates the concept of zoning in the distribution process, where distributors work in teams for a fixed group of customers in a specific zone of the distribution area. Customers are assigned to zones to balance workload. We show by simulation that this way of organizing the distribution process reduces congestion and leads to considerable improvements in both makespan and transaction lead time.