Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Tsao, H-Y
AU  - Lin, P-C
AU  - Pitt, L
AU  - Campbell, C
TI  - The impact of loyalty and promotion effects on retention rate
JA  - J Oper Res Soc
PY  - 2008/02/13/online
VL  - 60
IS  - 5
SP  - 646
EP  - 651
PB  - Palgrave Macmillan
SN  - 0160-5682
UR  - http://dx.doi.org/10.1057/palgrave.jors.2602564
ER  -