¹London School of Economics and Political Science, London, UK

Correspondence: A Morton, Operational Research Group, Department of Management, London School of Economics and Political Science, London WC2A 2AE, UK

Received May 2008; Accepted October 2008; Published online 4 February 2009.

Abstract

In 1959, LJ Savage attended a statistics seminar held in his honour at the University of London, confronting those present with a radically different approach to reasoning about uncertainty. Britain was well placed to respond to Savage, as very similar ideas had been laid out in Britain a full generation earlier, and in the next few decades, British and British-based practitioners and researchers championed a collection of techniques for thinking quantitatively about uncertainty (which we call 'Probabilistic Decision Analysis'), developing practice, and contributing to theoretic knowledge about the underlying psychology and mathematics. This effectively turned a collection of purely theoretical ideas into a practical modelling technology. In the first decade of the 21st century, some 50 years on, these ideas have made a noticeable influence on practice and thinking in various domains, but numerous challenges still remain.