Journal of the Operational Research Society

FIGURES AND TABLES

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A fuzzy mathematical programming approach for cross-sell optimization in retail banking

T Bhaskar, R Sundararajan and P G Krishnan

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Figure 1 - Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact help@nature.com or the author

Figure 1.

Towards customer relationship value maximization.

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Figure 2.

Cross-sell process.

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Figure 3.

Spread of the NI.

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Figure 4.

Block diagram for the solution methodology.

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Figure 5.

Product A: Average response propensity by decile.

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Figure 6.

Product A: Average profit score by decile.

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Figure 7.

Product B: Average response propensity by decile.

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Figure 8.

Product B: Average profit score by decile.

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Table 1 - Multiple objectives - Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact help@nature.com or the author

Table 1 - Multiple objectives.

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Table 2 - Comparison of results - Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact help@nature.com or the author

Table 2 - Comparison of results.

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Table 3 - Sensitivity analysis: budget - Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact help@nature.com or the author

Table 3 - Sensitivity analysis: budget.

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Table 4 - Sensitivity analysis: volume - Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact help@nature.com or the author

Table 4 - Sensitivity analysis: volume.

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