Skip to main content
Log in

A system dynamics sustainable business model for Petroleos Mexicanos (Pemex): case based on the Global Reporting Initiative

  • General Paper
  • Published:
Journal of the Operational Research Society

Abstract

We propose a System Dynamics model to explain the implementation and development of business sustainable policies at Petroleos Mexicanos (Pemex). The model is built using information reported by this company on the Global Reporting Initiative website. The simulation model incorporates the participation and expectations of internal and external stakeholders in defining sustainability (as perceived by the organization) and implementing its initiatives. Three variables (leadership, stakeholder motivation and external factors), identified as leverage points in the model, are used as means to improve the organization's journey towards achieving sustainability. The results of the simulation model seem to indicate that by increasing leadership activity and levels of stakeholder motivation, the journey towards sustainability can be greatly improved, and that external economic factors do not have a significant impact on sustainability achievement. These findings are pertinent for organizations currently in the process of implementing sustainable policies and strategies.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Figure 1
Figure 2
Figure 3
Figure 4
Figure 5
Figure 6
Figure 7
Figure 8
Figure 9
Figure 10
Figure 11
Figure 12

Similar content being viewed by others

References

  • Archel P, Fernández M and Larrinaga C (2008). The organizational and operational boundaries of triple bottom line reporting: A survey. Environmental Management 41 (1): 106–117.

    Article  Google Scholar 

  • Barlas Y (1996). Formal aspects of model validity and validation in system dynamics. System Dynamics Review 12 (3): 183–210.

    Article  Google Scholar 

  • Bernhart M and Slater A (2007). How sustainable is your business? Communication World 24 (6): 18–21.

    Google Scholar 

  • Berns M, Townend A, Khayat Z, Balagopal B, Reeves M, Hopkins M and Kruschwitz N (2009). The business of sustainability: What it means to managers now. MIT Sloan Management Review Fall, 5N (1): 20–26.

    Google Scholar 

  • Colbert B and Kurucz E (2007). Three conceptions of triple bottom line business sustainability and the role for HRM. Human Resource Planning 30 (1): 21–29.

    Google Scholar 

  • Dewhurst H and Thomas R (2003). Encouraging sustainable business practices in a non-regulatory environment: A case study of small tourism firms in a UK national park. Journal of Sustainable Tourism 11 (5): 383–403.

    Article  Google Scholar 

  • Elkington J (1997). Cannibals with Forks: The Triple Bottom Line of 21st Century Business. Capstone: Oxford.

    Google Scholar 

  • Esty D and Porter M (1998). Industrial ecology and competitiveness: Strategic implications for the firm. Journal of Industrial Ecology 2 (1): 35–43.

    Article  Google Scholar 

  • Falk J (2008). Sustainability in business is the next step in eco-evolution. Global Cosmetic Industry 176 (10): 42–43.

    Google Scholar 

  • Forrester JW (1961). Industrial Dynamics. MIT: Cambridge, currently available from Pegasus Communications: Waltham, MA.

    Google Scholar 

  • Forrester JW and Senge P (1979). Tests for Building Confidence in System Dynamics Model. MIT: Cambridge, MA.

    Google Scholar 

  • Freese W (2007). The business case for sustainability. New Directions for Institutional Research 2007 (134): 27–35.

    Article  Google Scholar 

  • Gabel L and Sinclair-Desgagné B (1993). Managerial incentives and environmental compliance. Journal of Environmental Economics and Management 24 (3): 940–955.

    Article  Google Scholar 

  • Hartshorn J and Wheeler D (2002). Facilitating strategic business responses to sustainability. Greener Management International 40: 107–119.

    Article  Google Scholar 

  • Jackson M (2003). Systems Thinking, Creative Holism for Managers. John Wiley & Sons: England.

    Google Scholar 

  • Kasim A (2006). The need for business environmental and social responsibility in the tourism industry. International Journal of Hospitality & Tourism Administration 7 (1): 1–22.

    Article  Google Scholar 

  • Keating E, Oliva R, Repenning N, Rockart S and Sterman J (1999). Overcoming the improvement paradox. European Management Journal 17 (2): 120–134.

    Article  Google Scholar 

  • Linton A (2008). A niche for sustainability? Fair labor and environmentally sound practices in the specialty coffee industry. Globalizations 5 (2): 231–245.

    Article  Google Scholar 

  • Morris M (2008). Sustainability is fundamental to doing business. The Free Library (22 June), http://www.thefreelibrary.com/Sustainability+is+fundamental+to+doing+business-a0205910739, accessed 25 June 2011.

  • Nidumolu R, Prahalad C and Rangaswami M (2009). Why sustainability is now the key driver of innovation. Harvard Business Review 87 (9): 57–64.

    Google Scholar 

  • Painter-Morland M (2006). Triple bottom-line reporting as social grammar: Integrating corporate social responsibility and corporate codes of conduct. Business Ethics: A European Review 15 (4): 352–364.

    Article  Google Scholar 

  • Pemex. (various years) Social Responsibility Reports. México.

  • Perego P (2009). Causes and consequences of choosing different assurance providers: An international study of sustainability reporting. International Journal of Management 26 (3): 412–425.

    Google Scholar 

  • Porter M (1991). America's green strategy. Scientific American 264: 168.

    Article  Google Scholar 

  • Porter M and Kramer M (2006). Strategy and society: The link between competitive advantage and corporate social responsibility. Harvard Business Review December: 78–92.

    Google Scholar 

  • Porter M and van der Linde C (1995). Green and competitive: Ending the stalemate. Harvard Business Review September/October: 120–134.

    Google Scholar 

  • Repenning N and Sterman J (2000). Getting quality the old fashioned way: Self-confirming attributions in the dynamics of process improvement. In: Scott R and Cole R (eds). The Quality Movement and Organizational Theory. Sage: Newbury Park, CA, pp 201–235.

    Google Scholar 

  • Rooney S (2007). The value of a truly sustainable business strategy. Ecos 138: 27–28.

    Google Scholar 

  • Rose S (2009). Business and sustainability. Manager: British Journal of Administrative Management 68: 18–19.

    Google Scholar 

  • Schaltegger S (1988). Economic Instruments for Environmental Protection: Evaluation of Potentials for Use in the Basel Region. Wirtschaftswissenschaftliches Zentrum (WWZ), Institut für Volkswirtschaft: Québec, Canada.

    Google Scholar 

  • Sinclair-Desgagné B (1999). Remarks on Environmental Regulation, Firm Behaviour and Innovation. Scientific Series 99s-20 Cirano: Montreal.

    Google Scholar 

  • Sneirson J (2009). Green is good: Sustainability, profitability, and a new paradigm for corporate governance. Iowa Law Review 94 (3): 987–1022.

    Google Scholar 

  • Sterman JD (2000). Business Dynamics, Systems Thinking and Modeling for a Complex World. Irwin McGraw-Hill: USA.

    Google Scholar 

  • Tebo P (2005). Building business value through sustainable growth. Research Technology Management 48 (5): 28–32.

    Google Scholar 

  • Veleva V and Ellenbecker M (2000). A proposal for measuring business sustainability. Greener Management International 31: 101–120.

    Google Scholar 

  • Wagner M and Schaltegger S (2003). How does sustainability performance relate to business competitiveness? Greener Management International 44: 5–16.

    Article  Google Scholar 

  • WCED (World Comission on Environment and Development). (1987). Our Common Future. The Brundtland Report Oxford University Press: Oxford, UK.

  • Wells P (2004). Creating sustainable business models: The case of the automotive industry. IIMB Management Review 16 (4): 15–24.

    Google Scholar 

  • Yu J and Bell J (2007). Building a sustainable business in China's small and medium-sized enterprises (SMEs). Journal of Environmental Assessment Policy & Management 9 (1): 19–43.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to A Paucar-Caceres.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Duran-Encalada, J., Paucar-Caceres, A. A system dynamics sustainable business model for Petroleos Mexicanos (Pemex): case based on the Global Reporting Initiative. J Oper Res Soc 63, 1065–1078 (2012). https://doi.org/10.1057/jors.2011.115

Download citation

  • Received:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1057/jors.2011.115

Keywords

Navigation