Content-type: text/application/x-research-info-systems TY - JOUR AU - Bhaskar, T AU - Sundararajan, R AU - Krishnan, P G TI - A fuzzy mathematical programming approach for cross-sell optimization in retail banking JA - J Oper Res Soc PY - 2008/05/14/online VL - IS - SP - EP - PB - Palgrave Macmillan Ltd SN - 1476-9360 UR - http://dx.doi.org/10.1057/palgrave.jors.2602609 ER -