TABLE OF CONTENTS
Volume 26, Issue 3 (September 2005)
Theory is the EYE of Practice
Special Section: Global Alcohol Marketing and Youth – Public Health Perspectives |
Book Review |
Contributors
Articles
Should the Emergency Department be Society's Health Safety Net?
An emergency medicine specialist from Singapore considers US policies that make hospital emergency services a central part of society's safety net for the indigent.
Marcus Ong Eng Hock, Joseph P Ornato, Courtney Cosby and Thomas Franck
J Public Health Pol 26: 269-281; doi:10.1057/palgrave.jphp.3200028
Commentary
Emergency Services: Part of the Safety Net?
A veteran of US public health battles reviews the consequence and alternatives to relying on hospital emergency services to serve poor communities.
James G Haughton
J Public Health Pol 26: 282-285; doi:10.1057/palgrave.jphp.3200034
Special Section: Global Alcohol Marketing and Youth – Public Health Perspectives
Editors' Introduction: Alcohol Marketing And Youth – Public Health Perspectives
This special section focuses on a critical aspect of youth drinking – alcohol marketing and young people – examining the alcohol industry's sophisticated marketing techniques, their global reach and their impact on young people. Its purpose is to stimulate discussion and debate, public health research, and policy reform.
David H Jernigan and James F Mosher
J Public Health Pol 26: 287-291; doi:10.1057/palgrave.jphp.3200042
Commentary
Alcohol Marketing and Youth: The Challenge for Public Health
Dr David Kessler, a pediatrician who has advocated for the health of children throughout his career, provides a thoughtful perspective on the research presented in this special section. He concludes with a challenge: we as parents, public health professionals, and policy makers can do a better job protecting our children from global alcohol marketing.
David A Kessler
J Public Health Pol 26: 292-295; doi:10.1057/palgrave.jphp.3200041
Alcohol Marketing and Young People's Drinking: A Review of the Research
A growing body of survey research shows a significant link between young people's exposure to alcohol marketing and their subsequent drinking behavior.
Gerard Hastings, Susan Anderson, Emma Cooke and Ross Gordon
J Public Health Pol 26: 296-311; doi:10.1057/palgrave.jphp.3200039
Alcohol Advertising and Youth: A Measured Approach
Commercially-available databases permit public health researchers to compare the exposure of young people and adults to alcohol advertising, and to show that much of the advertising is where youth are more likely per capita to see it than adults. A proportional threshold for youth audiences could prevent this youth 'overexposure' from happening.
David H Jernigan, Joshua Ostroff and Craig Ross
J Public Health Pol 26: 312-325; doi:10.1057/palgrave.jphp.3200038
Flavored Alcoholic Beverages: An International Marketing Campaign that Targets Youth
Sweet, relatively low-alcohol content beverages are now marketed globally, and have been found in several countries to be particularly appealing to young 'entry-level' drinkers. What can be done to limit their appeal to young people?
James F Mosher and Diane Johnsson
J Public Health Pol 26: 326-342; doi:10.1057/palgrave.jphp.3200037
Regulation of Alcohol Marketing: A Global View
Public health advocates need a new framework for and an international approach to the regulation of alcohol marketing in order to keep up with the growing complexity and sophistication of new marketing techniques with particular appeal to young people.
Sally Casswell and Anna Maxwell
J Public Health Pol 26: 343-358; doi:10.1057/palgrave.jphp.3200040
Trade Treaties and Alcohol Advertising Policy
Provisions in existing and pending agreements on international trade threaten the ability of governments at all levels to regulate alcohol marketing to youth. Alcohol should not be treated as an ordinary commodity in trade agreements.
Ellen Gould
J Public Health Pol 26: 359-376; doi:10.1057/palgrave.jphp.3200036
Book Review
Fatal Indifference: The G8, Africa and Global Health
Jennifer Prah Ruger
J Public Health Pol 26: 377-382; doi:10.1057/palgrave.jphp.3200043
