ABOUT THE JOURNAL

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Aims and scope of journal

Journal of Targeting, Measurement and Analysis for Marketing has emerged as one of the world's leading professional journals for Marketers.

Journal of Targeting, Measurement and Analysis for Marketing covers:

  • marketing data analysis
  • performance measurement
  • segmentation
  • brand measurement
  • customer value modelling
  • data quality management
  • statistical inference
  • measuring marketing effectiveness
  • customer relationship management.

Under the guidance of its expert Editor and an eminent international Editorial Board, Journal of Targeting, Measurement and Analysis for Marketing has developed into one of the world's leading forums for the latest thinking, techniques and developments on the measurement, analysis and targeting of marketing activities. Journal of Targeting, Measurement and Analysis for Marketing has established itself as a key bridge between applied academic research and commercial best practice, globally.

Each issue of Journal of Targeting, Measurement and Analysis for Marketing publishes detailed and authoritative:

  • Marketing briefings: addressing the issues confronting marketing practitioners in industry, consultancy and government
  • Case studies: what the issue was, what was done, what the outcome was and what could have been done differently
  • Research: from the leading business schools and research institutes
  • Models and hypotheses: discussion of models and hypotheses relevant to marketing practice.

... keeping subscribers up-to-date with the latest developments and thinking in marketing.

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Abstracted/indexed in

Journal of Targeting, Measurement and Analysis for Marketing is abstracted and indexed in:

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ISSN and eISSN

The international standard serial number (ISSN) for Journal of Targeting, Measurement and Analysis for Marketing is 0967-3237 and the electronic international standard serial number (eISSN) is 1479-1862.

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Editors

Journal of Targeting, Measurement and Analysis for Marketing is guided by an eminent and extensive international editorial board comprising leading figures from client-side, consultancy and academia.

Editor

Jonathan Reynolds, Saïd Business School and Fellow of Templeton College, University of Oxford, UK

Editorial Board

Anthony Babinec, President, AB Analytics, USA
Ken Baker, Managing Director, Ken Baker Associates, UK
Tom Breur drs, Principal, XLNT Consulting, Tilburg, The Netherlands
Professor Martin Clarke, Managing Director of Emaginating Ltd, Leeds, UK; Professor of Geographic Modelling, University of Leeds
Richard Courtheoux, President, Marketing Analysis Applications, Glencoe, Illinois, USA
Dominique Crié PhD, Professor of Management Sciences, Institut d'Administration des Enterprises, University of Science and Technologies, Lille, France
Keith Dugmore, Director, Demographic Decisions Ltd, London, UK
Jon Epstein, Managing Director, Results Europe, UK
Peter Furness, Director, Peter Furness Associates, Tadworth, UK
Professor Derek Holder, Managing Director, Institute of Direct Marketing, Teddington, UK
Sam Korman PhD, Director, Optima Decisions Ltd, London, UK
Barry Leventhal PhD, Director of Advanced Analytics, Teradata, UK
Jay Magidson PhD, President, Statistical Innovations Inc., Belmont, MA, USA
Rory P. Morgan, Strategic Projects Director, Research International Group Ltd, UK
Peter Mouncey FMRS FIDM, Director of Research, Institute of Direct Marketing, Teddington, UK
John Ozimek, Managing Partner, Basix, UK
Jarlath Quinn, Senior Sales Engineeer, SPSS, UK
John Rae, Director, CACI Ltd, UK
Professor Lynette Ryals, Professor of Strategic Sales and Account Management, Cranfield School of Management, UK
Robert Shaw, Visiting Professor of Marketing, Cranfield School of Management, UK
Peter Sleight, Partner, Target Market Consultancy, UK
Dr George S. Spais, Adjunct Assistant Professor, University of Peloponnese, Greece
Professor Merlin Stone, Director, Nowell Stone Ltd and The Database Group Ltd; Research Director, WCL; Professor of Marketing, Bristol Business School, UK
Richard Webber, Visiting Professor, Centre for Advanced Spatial Analysis, UCL, UK and formerly Managing Director, Micromarketing Division, Experian, Nottingham, UK
John Whitehead, Supporter Planning Manager, WaterAid, UK

Book Review Editor

Professor Sally Dibb, Professor of Marketing, Open University Business School, Open University, UK

Editorial Office

Brenda Rouse
Tel: +44 (0) 20 7843 4684
E-mail: b.rouse@palgrave.com

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