INSTRUCTIONS FOR AUTHORS

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Address for submissions

Authors are requested to submit a hard copy of their manuscript as well as an electronic copy by email. Submissions should be addressed to:

Please clearly state for which journal you are contributing.

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Format of submissions

Papers should be between 2,000 and 5,000 words in length.

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Abstract

All papers should be accompanied by a short abstract, outlining the aims and subject matter of the paper.

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Description of author(s)

Papers should be accompanied by a short (about 50 words) description of the author and, if appropriate, the organisation of which he or she is a member. This will be published.

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General guidelines

Papers should be supported by actual or hypothetical examples, wherever possible and appropriate. Authors should not seek to use the Journal as a vehicle for marketing any specific product or service.

Authors should avoid the use of personal pronouns or language or slang which is not in keeping with the academic and professional style of the Journal.

Titles of organisations etc. should be written out first in full followed by the organisation's initials in brackets, e.g. Direct Marketing Association (DMA), and thereafter the initials only should be used.

Authors are asked to ensure that references to named people and/or organisations are accurate and without libellous implications.

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References

Papers should be supported by references. References should be set out in accordance with the Vancouver style - that is, they should be numbered consecutively in the text and then set out in full in a corresponding numbered list at the end of the text in the following form:

  • For journal articles:

    Author (year) 'Title of article', Journal name, Vol., No., pp.;

  • For books:

    Author (year) 'Title of chapter' in 'Editor' (ed.), 'Book title', Publisher, place of publication.

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Photographs, illustrations and figures

Photographs and illustrations supporting papers should be submitted where appropriate. Photographs should be good-quality positives, printed from the original negatives and in black and white only. They should be 8x13 cm or larger. Figures and other line illustrations should be submitted both electronically and in good quality originals and electronic copy of the data should also be included.

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Review procedure

All contributions sent to the Publisher, whether invited or not, will be subjected to double blind refereeing and will be reviewed by at least two referees. Any such contribution must bear the author's full name and address, even if this is not for publication.

Authors should be aware that papers submitted to the Journal should not be simultaneously submitted for review to any other publications.

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Accuracy of content

Contributions, whether published pseudonymously or not, are accepted on the strict understanding that the author is responsible for the accuracy of all opinion, technical comment, factual report, data, figures, illustrations and photographs. Publication does not necessarily imply that these are the opinions of the Editorial Board or of the Publisher, nor does the Board accept any liability for the accuracy of such comment, report and other technical and factual information. The Publisher will, however, strive to ensure that all opinion, comments, reports, data, figures, illustrations and photographs are accurate, insofar as it is within its abilities to do so.

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Authors are responsible for obtaining permission from copyright holders for reproducing through any medium of communication those illustrations, tables, figures or lengthy quotations previously published elsewhere. Add your acknowledgements to the typescript, preferably in the form of an "Acknowledgements" section at the end of the paper. Credit the source and copyright of photographs or figures in the accompanying captions.

The journal's policy is to own copyright in all contributions. Before publication, authors assign copyright to the Publishers, but retain their rights to republish this material in other works written or edited by themselves, subject to full acknowledgement of the original source of publication.

The journal mandates the Copyright Clearance Center in the USA and the Copyright Licensing Agency in the UK to offer centralised licensing arrangements for photocopying in their respective territories.

No contribution will be accepted which has been published elsewhere, unless it is expressly invited or agreed by the Publisher.

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Accurate reproduction

All reasonable efforts are made to ensure accurate reproduction of text, photographs and illustrations. The Publisher does not accept responsibility for mistakes, be they editorial or typographical, nor for consequences resulting from them.

The Publisher reserves the right to edit, abridge or omit material submitted for publication.

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Offprints and free copies

Authors will be given the opportunity to purchase offprints of their paper once typesetting has been finalised. The Publishers will send first-named authors up to three free copies of the issue containing their paper.