CALLS FOR PAPERS
Mobile Marketing
Submission Deadline: 1st October 2007
This special issue of the Journal of Targeting, Measurement and Analysis for Marketing is devoted entirely to the rapidly evolving art and science of mobile marketing. We are interested in articles which will critically evaluate current developments and explore the kinds of future challenges facing marketers in assessing the effectiveness of mobile marketing channels.
Access the full details. [PDF, 50KB]
Journal of Targeting, Measurement and Analysis for Marketing
Do you have research results that would benefit from being exposed to a wider practitioner audience? Views and opinions on marketing that you would like to express? Successful case studies that you would like to share with others? Journal of Targeting, Measurement and Analysis for Marketing, now its 13th year, aims to provide a home for robust research papers and critical reviews & opinions on marketing measurement and analysis issues.
The Journal encourages all of the following kinds of contribution:
- Original research in the form of theoretical or conceptual, empirical and critical studies from the leading business schools, research institutes and consultancies
- Marketing briefings addressing the issues confronting marketing practitioners in industry, consultancy and government
- Case studies of marketing practice from practitioners and academics
- Short 'opinion pieces' from practitioners and academics
- Invited articles
Access the full details. [PDF, 96KB]