Journal of Targeting, Measurement and Analysis for Marketing (2007) 15, 135–136. doi:10.1057/palgrave.jt.5750047

Editorial

Jonathan Reynolds 1

1(Second Life: Wildwood Fosse)

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A Henry Stewart Briefing for Users of Marketing Analytics: The Art of Getting the Most Out of Advanced Predictive Analytics, 4 December 2008, Mayfair Conference Centre, Marble Arch, London, UK