TABLE OF CONTENTS
Volume 15, Issue 3 (June 2007)
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Editorial
Editorial
Jonathan Reynolds
J Target Meas Anal Mark 15: 135-136; doi:10.1057/palgrave.jt.5750047
Papers
Merits of interactive decision tree building: Part 1
Bas van den Berg and Tom Breur
J Target Meas Anal Mark 15: 137-145; doi:10.1057/palgrave.jt.5750045
Targeting efficiencies among trade show nonattendees
Carmen Berné and Ma Esperanza García-Uceda
J Target Meas Anal Mark 15: 146-157; doi:10.1057/palgrave.jt.5750042
An investigation of perceived body aesthetics and its contribution to the empowerment of marketing strategies for sporting goods
George S Spais and Pantelis D Konstantinakos
J Target Meas Anal Mark 15: 158-169; doi:10.1057/palgrave.jt.5750041
Techniques for determining importance: Balancing scientific method and subjectivity
Gwen Fontenot, Lucy Henke, Kerry Carson and Paula Phillips Carson
J Target Meas Anal Mark 15: 170-180; doi:10.1057/palgrave.jt.5750043
Practitioners' perceptions of marketing: Field evidence from a Nordic country
Øyvind Helgesen
J Target Meas Anal Mark 15: 181-194; doi:10.1057/palgrave.jt.5750048
