Book Review

Journal of Targeting, Measurement and Analysis for Marketing (2007) 15, 277–278. doi:10.1057/palgrave.jt.5750053

The Handbook of Customer Satisfaction and Loyalty Measurement, 3rd edn

Nigel Hill and Jim Alexander

Gower Publishing Limited, Hampshire, 2006, ISBN: 0566 087448; pp. 273, £75.00

Chiao-Yun Connie Chang¹

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