TABLE OF CONTENTS
Volume 15, Issue 4 (September 2007)
Editorial
Editorial
Jonathan Reynolds
J Target Meas Anal Mark 15: 199-200; doi:10.1057/palgrave.jt.5750056
Papers
Merits of interactive decision tree building — Part 2: How to do it
Bas van den Berg and Tom Breur
J Target Meas Anal Mark 15: 201-209; doi:10.1057/palgrave.jt.5750054
Supermarket customers segments stability
Jaime R S Fonseca and Margarida G M S Cardoso
J Target Meas Anal Mark 15: 210-221; doi:10.1057/palgrave.jt.5750052
An empirical model for brand loyalty measurement
M Punniyamoorthy and M Prasanna Mohan Raj
J Target Meas Anal Mark 15: 222-233; doi:10.1057/palgrave.jt.5750044
Effects of country of origin and country brand attitude on nonprescription drugs
Jong Woo Jun and Chang Won Choi
J Target Meas Anal Mark 15: 234-243; doi:10.1057/palgrave.jt.5750050
The effect of the placement of the product in film: Consumers' emotional responses to humorous stimuli and prior brand evaluation
ChangHyun Jin and Jorge Villegas
J Target Meas Anal Mark 15: 244-255; doi:10.1057/palgrave.jt.5750049
Customer segmentation: The concepts of trust, commitment and relationships FREE
Bertil Hultén
J Target Meas Anal Mark 15: 256-269; doi:10.1057/palgrave.jt.5750051
Case Study
Taking on the metrics challenge
Laura Patterson
J Target Meas Anal Mark 15: 270-276; doi:10.1057/palgrave.jt.5750055