Opinion Piece
Journal of Targeting, Measurement and Analysis for Marketing (2007) 16, 3–6. doi:10.1057/palgrave.jt.5750059; published online 17 December 2007
What is in the data? Leveraging Mobile Ad Network Data
Michael Becker1
Correspondence: Michael Becker, EVP Business Development, iLoop Mobile, Inc., 55 South Market St, Suite 1560, San Jose, CA 95113, USA. Tel: +1 408 907 3377; Fax: +1 408 907 3397; E-mail: michael.becker@iloopmobile.com
1is EVP of Business Development for iLoop Mobile Inc, and Co-Chair of the Mobile Marketing Association's Academic Outreach Committee. He recently received the MMA's Award for Outstanding Individual Achievement in Mobile Marketing at the 2007 MMA Global Awards.
