TABLE 1

FROM:

Cultural influences on adoption of SMS advertising: A study of American and Taiwanese consumers

Alexander Muk

Table 1. Summary of regression analysis for variables predicting behavioural intentions

(US, N=178)
Variable	B	SE
Attitude	0.193	0.029	0.460* * *
Subjective norm	-0.107	0.113	0.066

 ^{Note: R 2=0.266.}

  ^{* * * p<0.001.}