Journal of Targeting, Measurement and Analysis for Marketing

TABLE 3

FROM:

M-politics: Credibility and effectiveness of mobile political communications

Maria Irene Prete

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Table 3. ANOVA Credibility of SMS message sent by the Center-Right coalition

Political orientation Mean (mu) Standard deviation delta ANOVA
     F p
Center-Right voters5.3501.453103.6310.000
Center-Left voters3.4251.476  
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