Journal of Targeting, Measurement and Analysis for Marketing

TABLE 4

FROM:

M-politics: Credibility and effectiveness of mobile political communications

Maria Irene Prete

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Table 4. ANOVA Credibility of SMS message sent by the Center-Left coalition

Political orientation Media (mu) Standard deviation (delta) ANOVA
     F p
Center-Right voters2.3751.640223.7740.000
Center-Left voters5.5411.639  
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