Journal of Targeting, Measurement and Analysis for Marketing

TABLE 5

FROM:

M-politics: Credibility and effectiveness of mobile political communications

Maria Irene Prete

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Table 5. ANOVA Related to the SMS message sent by the Center-Right coalition

Variables Center-Right voters mean (mu) Center-Left voters mean (mu) Test F p
Change of voting intention1.4082.07521.0630.000
Perceived change of the voting intention of Center-Left voters3.1002.48310.6740.001
Weakening of the voting intention of Center-Right voters2.1501.900 2.2760.133
Reinforcement of the voting intention of Center-Right voters5.3914.52518.8000.000
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