Journal of Targeting, Measurement and Analysis for Marketing

TABLE 6

FROM:

M-politics: Credibility and effectiveness of mobile political communications

Maria Irene Prete

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Table 6. ANOVA Related to the SMS message sent by the Center-Left coalition

Variables Center-Right voters mean (mu) Center-Left voters mean (mu) Test F p
Change of voting intention2.1251.700 7.6240.006
Perceived change of the voting intention of Center-Right voters2.4663.133 9.4200.002
Weakening of the voting intention of Center-Left voters2.3002.200 2.9820.085
Reinforcement of the voting intention of Center-Left voters3.2084.60839.0700.000
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