TABLE OF CONTENTS
Volume 16, Issue 1 (December 2007)
Special Issue: Mobile Marketing
Editorial
Editorial FREE
Jonathan Reynolds Editor
J Target Meas Anal Mark 16: 1-2; doi:10.1057/palgrave.jt.5750065
Opinion Piece
What is in the data? Leveraging Mobile Ad Network Data FREE
Michael Becker
J Target Meas Anal Mark 16: 3-6; advance online publication, December 17, 2007; doi:10.1057/palgrave.jt.5750059
Papers
Handset-based measurement of smartphone service evolution in Finland FREE
Hannu T Verkasalo
J Target Meas Anal Mark 16: 7-25; advance online publication, January 7, 2008; doi:10.1057/palgrave.jt.5750060
Attitudes towards mobile marketing tools: A study of Turkish consumers FREE
Süleyman Barutçu
J Target Meas Anal Mark 16: 26-38; doi:10.1057/palgrave.jt.5750061
Cultural influences on adoption of SMS advertising: A study of American and Taiwanese consumers FREE
Alexander Muk
J Target Meas Anal Mark 16: 39-47; doi:10.1057/palgrave.jt.5750062
M-politics: Credibility and effectiveness of mobile political communications FREE
Maria Irene Prete
J Target Meas Anal Mark 16: 48-56; doi:10.1057/palgrave.jt.5750063
Stimulating customer response to promotions: The case of mobile phone coupons FREE
Fumiyo N Kondo, Yasuhiro Uwadaira and Mariko Nakahara
J Target Meas Anal Mark 16: 57-67; doi:10.1057/palgrave.jt.5750064
Micro mobility marketing: Two cases on location-based supermarket shopping trolleys FREE
Jens Henrik Hosbond and Mikael B Skov
J Target Meas Anal Mark 16: 68-77; advance online publication, December 24, 2007; doi:10.1057/palgrave.jt.5750058