Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Becker, Michael
TI  - What is in the data? Leveraging Mobile Ad Network Data
JA  - J Target Meas Anal Mark
PY  - 2007/12/17/online
VL  - 16
IS  - 1
SP  - 3
EP  - 6
PB  - Palgrave Macmillan Ltd
SN  - 0967-3237
UR  - http://dx.doi.org/10.1057/palgrave.jt.5750059
ER  -