Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Barutcu, Suleyman
TI  - Attitudes towards mobile marketing tools: A study of Turkish consumers
JA  - J Target Meas Anal Mark
PY  - 0000///print
VL  - 16
IS  - 1
SP  - 26
EP  - 38
PB  - Palgrave Macmillan Ltd
SN  - 0967-3237
UR  - http://dx.doi.org/10.1057/palgrave.jt.5750061
ER  -