Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Muk, Alexander
TI  - Cultural influences on adoption of SMS advertising: A study of American and Taiwanese consumers
JA  - J Target Meas Anal Mark
PY  - 0000///print
VL  - 16
IS  - 1
SP  - 39
EP  - 47
PB  - Palgrave Macmillan Ltd
SN  - 0967-3237
UR  - http://dx.doi.org/10.1057/palgrave.jt.5750062
ER  -