Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Kondo, Fumiyo N
AU  - Uwadaira, Yasuhiro
AU  - Nakahara, Mariko
TI  - Stimulating customer response to promotions: The case of mobile phone coupons
JA  - J Target Meas Anal Mark
PY  - 0000///print
VL  - 16
IS  - 1
SP  - 57
EP  - 67
PB  - Palgrave Macmillan Ltd
SN  - 0967-3237
UR  - http://dx.doi.org/10.1057/palgrave.jt.5750064
ER  -