TABLE OF CONTENTS

Volume 16, Issue 2 (March 2008)

Editorial
Papers
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Editorial

Editorial

Jonathan Reynolds Editor

J Target Meas Anal Mark 16: 97-98; doi:10.1057/jt.2008.7

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Papers

Are the shoes appropriate to wear?: A study of cohort values

Paul M Arsenault and Michelle L Patrick

J Target Meas Anal Mark 16: 99-107; advance online publication, March 17, 2008; doi:10.1057/jt.2008.6

Abstract | Full Text | PDF

The contemporary product-market strategy grid and the link to market orientation and profitability

Larry P Pleshko and Richard A Heiens

J Target Meas Anal Mark 16: 108-114; advance online publication, March 10, 2008; doi:10.1057/jt.2008.2

Abstract | Full Text | PDF

Estimating demand for new products using a discrete price variable

Randall C Campbell

J Target Meas Anal Mark 16: 115-121; advance online publication, March 10, 2008; doi:10.1057/jt.2008.1

Abstract | Full Text | PDF

Towards a B2B customer-based brand equity model

Morten Bach Jensen and Kim Klastrup

J Target Meas Anal Mark 16: 122-128; advance online publication, March 17, 2008; doi:10.1057/jt.2008.4

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A case study of mobile advertising in South Korea: Personalisation and digital multimedia broadcasting (DMB)

Mi Jung Kim and Jong Woo Jun

J Target Meas Anal Mark 16: 129-138; doi:10.1057/jt.2008.5

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The importance of context in store forecasting: The site visit in retail location decision-making

Steve Wood and Andrew Tasker

J Target Meas Anal Mark 16: 139-155; advance online publication, March 10, 2008; doi:10.1057/jt.2008.3

Abstract | Full Text | PDF