Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Campbell, Randall C
TI  - Estimating demand for new products using a discrete price variable
JA  - J Target Meas Anal Mark
PY  - 2008/03/10/online
VL  - 16
IS  - 2
SP  - 115
EP  - 121
PB  - Palgrave Macmillan Ltd
SN  - 0967-3237
UR  - http://dx.doi.org/10.1057/jt.2008.1
ER  -