Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Pleshko, Larry P
AU  - Heiens, Richard A
TI  - The contemporary product-market strategy grid and the link to market orientation and profitability
JA  - J Target Meas Anal Mark
PY  - 2008/03/10/online
VL  - 16
IS  - 2
SP  - 108
EP  - 114
PB  - Palgrave Macmillan Ltd
SN  - 0967-3237
UR  - http://dx.doi.org/10.1057/jt.2008.2
ER  -