Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Jensen, Morten Bach
AU  - Klastrup, Kim
TI  - Towards a B2B customer-based brand equity model
JA  - J Target Meas Anal Mark
PY  - 2008/03/17/online
VL  - 16
IS  - 2
SP  - 122
EP  - 128
PB  - Palgrave Macmillan Ltd
SN  - 0967-3237
UR  - http://dx.doi.org/10.1057/jt.2008.4
ER  -