Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Jung Kim, Mi
AU  - Woo Jun, Jong
TI  - A case study of mobile advertising in South Korea: Personalisation and digital multimedia broadcasting (DMB)
JA  - J Target Meas Anal Mark
PY  - 0000///print
VL  - 16
IS  - 2
SP  - 129
EP  - 138
PB  - Palgrave Macmillan Ltd
SN  - 0967-3237
UR  - http://dx.doi.org/10.1057/jt.2008.5
ER  -