Content-type: text/application/x-research-info-systems TY - JOUR AU - Reynolds, Jonathan TI - Editorial JA - J Target Meas Anal Mark PY - 0000///print VL - 16 IS - 2 SP - 97 EP - 98 PB - Palgrave Macmillan Ltd SN - 0967-3237 UR - http://dx.doi.org/10.1057/jt.2008.7 ER -