TABLE OF CONTENTS
Volume 16, Issue 4 (September 2008)
Top of page
Top of page
Editorial
Editorial
Jonathan Reynolds Editor
J Target Meas Anal Mark 16: 247-248; doi:10.1057/jt.2008.24
Papers
Factors that impact on the perceived benefits of internet international marketing in Taiwanese SMEs
Li-Ling Hsu, Tzu-Chuan Chou and Tsuen-Ho Hsu
J Target Meas Anal Mark 16: 249-260; doi:10.1057/jt.2008.19
Targeting customers: A financial approach based on creditworthiness
Øyvind Helgesen
J Target Meas Anal Mark 16: 261-273; advance online publication, October 20, 2008; doi:10.1057/jt.2008.18
The impact of loyalty programmes in a B-to-B context: Results of an experimental design
Peter Daams, Kees Gelderman and Jos Schijns
J Target Meas Anal Mark 16: 274-284; advance online publication, October 20, 2008; doi:10.1057/jt.2008.21
An empirical investigation of the relationship between market orientation and MrkIS effectiveness in upscale hotels in Greece
Kalliopi C Chatzipanagiotou, Aikaterini Vassilikopoulou and George J Siomkos
J Target Meas Anal Mark 16: 285-297; doi:10.1057/jt.2008.20
Enhancing segmentation systems
Henry Greene and Shanti Greene
J Target Meas Anal Mark 16: 298-311; doi:10.1057/jt.2008.22
