A Closer Look
Journal of Targeting, Measurement and Analysis for Marketing (2009) 17, 75–77. doi:10.1057/jt.2008.29
A trilogy of 'item' biographies of our favourite statisticians
Bruce Ratner1
Correspondence: Bruce Ratner, DM STAT-1 Consulting, 574 Flanders Drive, North Woodmere, New York 11581, USA. E-mail: br@dmstat1.com; Website: http://www.dmstat1.com
1is the founder and president of DM STAT-1 Consulting. He has made the company the ensample for Statistical Modelling and Analysis and Data Mining in Direct and Database Marketing, Customer Relationship Management, Business Intelligence and Information Technology.
